21 Aug 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Attractions Management issue 2, 2018 is now out!


Attractions Management bloggers:

Liz Terry
Leisure Media

Kate Cracknell
Health Club Management

Eva McDiarmid
Chief Executive,

Kurt Janson
Policy Director,
Tourism Alliance

Ufi Ibrahim
Chief Executive,
British Hospitality Association

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,

Tim Lewthwaite
Publications manager,
Association of Zoos and Aquariums

Maria Zolotonosa
Project Manager,

Linda Cendes
Program Assistant, Comms,

Julie Becker
Communications and Events Manager,

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,

Hannah Carmichael
Membership Services Manager,

Antonio Gomes Da Costa
Co-ordinator of PLACES,

Jean-Baptiste Desbois
Director General,
Cité de l'espace

Hans Gubbels
Continium Discovery Center, NL

Maya Halevy
Bloomfield Science Museum, Jerusalem

Sheena Laursen
Director of international Affairs,

Adrian Mahon

Valentina Montalto
EU consultant,
KEA European Affairs

Matt Partridge
Executive board member,

Malcolm Roughead
Chief Executive,

Lucy Schweingruber
Fundraising and Events Manager,

Andrew Wade
Lawrence Graham LLP

Duncan Wood-Allum
Sport, Leisure and Culture Consultancy

Value of domestic breaks

17 Aug 2015
by Eva McDiarmid, Chief Executive, ASVA
Research indicates that the perfect UK holiday is in a cottage with a sea view, that the break is no shorter than 10 days in total and that this idyllic cottage is not much more than a mile from the local pub

In terms of the weather, to say this summer has been a disappointment is probably a major understatement.

Research undertaken recently by ATS Euromaster, and published at the end of last month, found that 75 per cent of Brits plan to take a holiday in the UK this year. The sample size was 2000 and also found that of those who had already been away, 72 per cent had stayed in the UK. The main reasons given for opting out of an overseas holiday were to leave home and arrive at the destination the same day with time to spare - an average journey time of no more than 167 minutes was noted. And queues at the airport check in and security screening were cited by 55 per cent of respondents as negative factors that influenced their decision to stay in the UK.

The same research indicates that the perfect UK holiday apparently is in a cottage with a sea view, that the break is no shorter than 10 days in total and that this idyllic cottage is not much more than a mile from the local pub (obviously mindful of keeping the local roads safe!) and not too far from a filling station. (More remote parts of the country were probably doing quite well on the tick list until the issue of the proximity of a filling station was noted.) Whilst we are on holiday in the UK we like to eat fish and chips by the sea (mind the seagulls!), be close to local shops, seek out local farm shops, visit British landmarks and last but not least - the National Trust!

Now some of this contrasts with other research just published by the latter which shows that visits to National Trust (England and Wales) coastal properties are down by 20 per cent this year. The YouGov findings from 5047 adults indicate that just 42 per cent have visited the coast for a day visit this year. This compares with 62 per cent in 2005 – a 20 per cent drop in just 10 years. There may also be a generational element with 18- to 24-year-olds feeling less connected to the coast than the 55+ year olds. The main barriers are apparently that coastal resorts are too busy when the sun shines (and Benidorm isn’t?) and that seaside visits are expensive.

This apparent trend must hold some concerns but at the same time, it does seem that Brits do like to take domestic breaks. Surely that must be an opportunity? We have such a large coastline that seaside breaks are in our DNA but are we evolving? The research does tell us what folks like to do when they are away and we have those in abundance – pubs, fish & chips, farm shops/ local produce and landmarks. And that’s what holiday makers, short break takers and day visitors seem to be looking for in rural and urban locations as well as at that idyllic cottage overlooking the sea.

It has been a disappointing year weather wise and this experience may influence future choices when the decision about where to holiday is taken. However, attractions also have a huge day visitor market which is a distinct advantage over accommodation providers. In addition, the day visit market is not confined to just the main summer months and school holidays. And although there is still some seasonality (more pronounced in the more peripheral locations) the presence of a visitor attraction or landmark does make a destination more attractive especially if there is a pub nearby!

Tags: parks & countryside  hotels & hospitality  tourism  visitor attractions 

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