19 Nov 2017 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Attractions Management issue 4, 2017 is now out!

Blogs:

Attractions Management bloggers:

Liz Terry
CEO,
Leisure Media

Kate Cracknell
editor-at-large,
Health Club Management

Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Ufi Ibrahim
Chief Executive,
British Hospitality Association

Aleatha Ezra
Director of park member development,
World Waterpark Association

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

John Goodbody
Sports Journalist

Sam Coulstock
Customer Relationship Director,
Springboard

Tim Lewthwaite
Publications manager,
Association of Zoos and Aquariums

Maria Zolotonosa
Project Manager,
Ecsite

Linda Cendes
Program Assistant, Comms,
AZA

Julie Becker
Communications and Events Manager,
Ecsite

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,
NEMO

Hannah Carmichael
Membership Services Manager,
BALPPA

Antonio Gomes Da Costa
Co-ordinator of PLACES,
Ecsite

Jean-Baptiste Desbois
Director General,
Cité de l'espace

Hans Gubbels
Director,
Continium Discovery Center, NL

Maya Halevy
Director,
Bloomfield Science Museum, Jerusalem

Sheena Laursen
Director of international Affairs,
Experimentarium

Adrian Mahon
Chair,
BALPPA

Valentina Montalto
EU consultant,
KEA European Affairs

Matt Partridge
Executive board member,
CLOA

Malcolm Roughead
Chief Executive,
VisitScotland

Lucy Schweingruber
Fundraising and Events Manager,
Ecsite

Andrew Wade
Partner,
Lawrence Graham LLP

Duncan Wood-Allum
Director,
Sport, Leisure and Culture Consultancy

Every waterpark has a story – make sure your staff are telling it

07 Nov 2016
by Aleatha Ezra, Director of park member development, World Waterpark Association
Give team members the tools to deliver on-brand messages that share a facility’s unique story

Hundreds of waterpark professionals came together for the World Waterpark Association Show, held from 11-14 October in New Orleans, Louisiana.

One of the memorable messages came from Michael Donnelly, a WWA best speaker recipient and recognised expert and consultant in the principle of building successful corporate cultures. During his keynote, Donnelly shared insights on the power of world-class customer service and how it can only be achieved when it is communicated to every member of the team and incorporated into every touchpoint.

“Every waterpark has a story. Leaders can, and should, leverage the power of their story. Why? Because your people want to know that they are a part of something larger than themselves,” said Donnelly.

He also explained why it’s necessary to give team members the tools to deliver on-brand messages that share a facility’s unique story.

“Positive emotional connections lead to positive economic outcomes,” he said. “Seek emotional connections with employees through sharing and celebrating your organisation’s heritage, and with guests through providing exceptional experiences.”

According to Donnelly, any waterpark that wants to be truly successful needs to find the sweet spot in the centre of people, place and process. If any one of these is lacking, the guests will not have the kind of experience that makes them want to repeat it again and again.

And everyone in the leisure industry knows that you need guests to want to come back if you hope to continue upward growth in your business.

Attractions Management 2016 issue 4



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